Quick Complaint

Can anyone explain to me why DJs feel the need to refer to Jimi Hendrix by his full name, James Marshall Hendrix? Are we supposed to be impressed? First of all, that's not even his birth name. He was born Johnny Allen Hendrix. Secondly, who gives a shit what his full name is? His albums said Jimi Hendrix, so why don't we all just stick to calling him Jimi Hendrix? What's next? Are we going to have to be told to stick around after the commercial break for Robert Allen Zimmerman's "The Times They Are a-Changin'"?